How to differentiate and innovate in the chocolate category?
Under the background of consumption upgrading, consumers’ demands for healthy and functional food are increasing day by day. In the chocolate market, chocolate is undergoing a transformation towards snacking, healthiness, and functionality, which is also a means for brands to break consumers’ inherent thinking about traditional chocolate.
01 Function Enhancement
Functionalization is the main innovative development direction of chocolate worldwide. For different consumer groups, each brand launches targeted and differentiated chocolate products. For example, for male consumers, functional chocolate mainly focuses on strengthening the body, refreshing the mind, etc; For female consumers, the focus is on beauty and skincare, as well as low calorie weight loss.
In addition, vitamins and minerals are the subcategories most closely associated with chocolate, and chocolate products combined with probiotics are becoming popular internationally.
02 Plant Assistance
In recent years, the continuous promotion of plant-based products has also provided more possibilities for the chocolate category. Data shows that plant-based chocolate will reach $1 billion in 2022 and is expected to reach $4 billion in 2032, with a compound annual growth rate of 15.5%.
Chocolate brands are seizing market opportunities and continuously making efforts in the field of plant-based chocolate.
03 Sugar reduction
Reducing sugar is an important development trend in the food and beverage industry, as well as in the chocolate industry.
04 Diversified flavors
On the other hand, there is innovation in taste. According to a public opinion survey, 53% of consumers believe that taste is still the most important factor when choosing chocolate.
For example, after tailoring its sweet, sour, bitter, and spicy chocolate series for the Chinese market, Hershey’s also specially launched salty chocolate. We also see the appeal of fruit chocolate in the new releases from major brands.
05 Explore consumer scenarios
When it comes to chocolate consumption scenarios, it may be easier to associate them with specific consumption scenarios such as weddings, holidays, and gift giving. Excluding these specific scenarios may not easily generate awareness of consuming chocolate.
Therefore, the consumption scenarios of chocolate need to be further developed, especially in daily consumption scenarios, to make chocolate a common snack product, which may increase its sales.
UFM6100 is an intelligent food slicing machine with ultrasonic cutting technology, built to process sticky, frozen, delicate and complex products, such as sponge cakes, cheese cakes, brownie cakes, pies, quiches, pizza, pastries and other products with a wide rang of temperature from -15 degree Celsius to ambient temperature. And it allows each slice to have a clean quality cutting surface. The machine UFM6100 could slice both round and half sheet products out of pan. It would suit to manufacturers with small-medium outputs and limited space.
- Average speed: about 60-100 products per hour
- Friendly and easy operation
- Reliable and durable ultrasonic machine
- Increased quality and labor saving enhance capacity
- Improved portion quality and consistency
About Cheersonic
Cheersonic manufactures the leading portioning equipment for bakeries producing fresh and frozen desserts. Since 1998 bakers have used Cheersonic machines to cut, slice and portion cheesecake, pie, layer cake, loaves, butter, cheese, pizza, sandwichs, and more. Cheersonic offers ultrasonic cutting solutions that support start-up bakeries and high production commercial facilities alike. Small standalone machines can be used in manual baking facilities and large inline robotic solutions aid in high speed production.
Cheersonic offers many ultrasonic slicing models, both inline and offline applications, with production speeds of 80 to 1,500 cakes or pies per hour.
Cheersonic’ latest offline introductions include ultrasonic cutting with or without divider inserts between each slice. This improves the quality of the cut and makes for a much better product presentation for the customer. In addition, robotic arm improves the speed, efficiency, and accuracy of the cutting process, producing professional looking products every time.
Chinese Website: Cheersonic Provides Professional Ultrasonic Cutting Solutions
