How to differentiate and innovate in the chocolate category?
How to differentiate and innovate in the chocolate category? Under the background of consumption upgrading, consumers' demands for healthy and functional food are increasing day by day. In the chocolate market, chocolate is undergoing a transformation towards snacking, healthiness, and functionality, which is also a means for brands to break consumers' inherent thinking about traditional chocolate. 01 Function Enhancement Functionalization is the main innovative development direction of chocolate worldwide. For [...]